Cheers to a new gin every month

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Craft Gin Club is very familiar with the key ingredients of an exceptional gin and tonic, so they make sure that their surprise packages containing these ingredients arrive at your home on time.

Nowadays gin is making its way to be among many magical potions that are supposed to preserve our youthful looks while prolonging our lives. This just has to be true if we think of how vital for her age its famous regular drinker Queen Elizabeth looks.  

Even if we dismiss the »too quick« conclusion, the fact is that in recent years, the popularity of gin in the UK and elsewhere in the world has been steeply increasing. Last year distillers sold a record of 66 million bottles of this alcoholic beverage with a distinct aroma of juniper berries in Great Britain alone, and as a result, new distilleries are growing like weeds - there are almost 400 of them around the country.

Photo: Craft Gin Club

Therefore, it’s no major surprise that Craft Gin Club, a company that is following the subscription economy principle, namely betting on the surprise effect, gained a foothold among drinkers.

When subscribing, customers decide on how often they would like to receive their surprise box. If you would like to get it every month, you will pay 40 pounds and then wait patiently for your Royal Mail postman to ring at your door and give you a much-awaited delivery (for now, they do not deliver outside the UK). Its content is always a surprise.

You decide if they are going to refill your gin stock once a month or every two or three months. You can also terminate your Craft Gin Club subscription at any time.

When you open the box, you will see a bottle of a selected gin, often from a limited edition and always from one of many boutique distilleries. It will be accompanied by a carefully-selected tonic and suitable spices so that the aroma of your evening gin and tonic will be even more pleasant. 

Of course, this cocktail can be refined with other details. For example snacks. The package thus includes a sweet and salty snack. On top of that, Craft Gin Club members receive their Ginned magazine. They deliver every surprise box free of charge. 

For example: One of their recent packages included Vidda Tor, a Norwegian gin made from mountain herbs, cheese-flavoured snacks with caramelized onions, a gin and tonic chocolate bar, a Purdey’s multivitamin drink, a Franklin & Sons tonic, and a bottle of Bottle Green fruit syrup with rhubarb.

If you think that you are creating just too much of a gin stock with their subscription, you can easily decide on a slightly less frequent delivery, like every two or three months. You can also terminate your subscription at any time.

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Regardless of how quickly your gin bottles dry up, Craft Gin Club tirelessly explores new flavours. They have already tested hundreds of them. First, they use their noses and, if they are pleased, they research further. And, in their opinion, if their taste buds are pleased, you will also be satisfied. Although you won’t necessarily look younger, the evenings will probably taste much sweeter.