Can you imagine a world where you put 12 euros in your pocket on a Friday evening to buy a dozen and more beers for yourself and your friends?
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At the Swedish furniture giant, they are flirting with the idea of not selling kitchens anymore, but renting them. They are currently testing the idea with customers in Switzerland.
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If the shopping can be done via a computer mouse, the user experience should be as good if not better than at Amazon. Target did not shy away from the online giant and is now reaping the fruits of its labour.
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Amazon firmly marched into the subscription economy and charmed modern consumers with their »Subscribe & Save« programme. In addition to lower prices, customers can also enjoy free delivery.
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